What does Fashion mean to you?
To many people, Fashion is this intangible whimsical thing that rich people with glass office doors and stark white walls use to set themselves apart from the average citizen.
Truth be told, fashion IS the average citizen. With a total global worth of $300Billion US, the fashion industry simply can’t be for a handful of super rich people you’ve never met. Fashion is about expression, from something as simple as a crisp hem line on a pair of trousers to something as sophisticated as a couture gown- even something like oversized jeans with matching jackets, all of these things are what Fashion is about.
One aspect of Fashion that people often overlook is the many charitable causes that have benefited directly from the efforts of Fashion houses. A noteworthy campain being that of the (product)RED, everything from iPods to Converse are involved in the fight to find a cure for HIV/AIDS, the beneficiary of this particular drive.
However, it is true that for many, fashion is their be all and end all; photographers, designers, models, shopaholics, musicians, actors, gay, straight or taken, there is always someone who is obsessed with fashion. The reason for this is that for people who embrace Fashion, and all its cut-throat splendour they recognize that Fashion is W.A.R:
Shred your jeans, lace up your corset or button down your jacket, Fashion is the only aspect of your life you can wear on your back, and yes even that T-Shirt that speaks about your particular religious affiliation, or dissociation is a part of Fashion. If you want to be associated with a particular group you dress as the members dress, and that would be the single most superficial yet brilliantly deep message that Fashion brings to our lives- You are welcome to be who you want and don’t you worry, there’s an outfit for just that!
So, whether you spend two minutes or 30 minutes getting dressed, it’s all a costume, nay army fatigues, so prepare for battle. Are you willing to fight for your cause?
The Fashion is W.A.R initiative by RFAHarewood is set to launch in 2013.